There is no upload schedule on Steve Flips.
That’s not an oversight — it’s intentional.
Schedules Optimise for Output, Not Value
Publishing schedules make sense when:
- content is the product
- consistency drives income
- output volume matters more than substance
That’s not the situation here.
Steve Flips documents real decisions made while running real businesses. Those decisions don’t happen on a calendar.
Sometimes there’s a lot to say.
Sometimes there’s nothing worth adding.
Forcing output would only dilute what this site is meant to be.
Silence Is Not Failure
Not publishing for a while doesn’t mean:
- the business stopped
- nothing happened
- progress stalled
Often it means:
- things are running smoothly
- no decisions need documenting
- attention is elsewhere
That’s normal.
I’m not interested in filling space just to stay visible.
A Rule I Actually Use
This is the rule that governs what gets published here:
If I don’t feel like writing it today, it probably doesn’t need to exist yet.
That single sentence prevents:
- filler content
- obligation posting
- low-quality updates
- and resentment toward the work
It also ensures that when something does get published, it earned its place.
Closing
Steve Flips isn’t built for momentum.
It’s built for clarity.
Publishing only when there’s something worth documenting is part of that design.
This decision, along with several others that shape how the site operates, was intentionally locked in rather than left open-ended.
