Posts here are written alongside my videos and expand on the thinking behind them where useful.
They’re not tutorials or step-by-step guides — just context, reasoning, and reflections on decisions made while running resale businesses.
Some posts are short. Some are longer. All of them are grounded in real work.
A Long Day, a Finished Product, and a Hard Lesson About Calm
Today was one of those days where the work wasn’t just technical — it was psychological. I spent close to fifteen...
Read More
Turning Experience Into a Durable Asset
This post documents a decision I made about how to handle a body of work I’ve built over many years. It’s...
Read More
Why I Use GeneratePress and GenerateBlocks
This post documents the tools I use to build and maintain my websites — specifically GeneratePress and GenerateBlocks. It isn’t a...
Read More
Locking the Way I Work
This post documents a set of decisions I made about how Steve Flips operates — not just in terms of content,...
Read More
January, Cashflow, and the Mistake of Assuming a Visibility Problem
This post documents a decision process I went through while reviewing inventory and cashflow in mid-January. It’s less about tactics, and...
Read More
Why I Don’t Publish on a Schedule
There is no upload schedule on Steve Flips. That’s not an oversight — it’s intentional. Schedules Optimise for Output, Not Value...
Read More
Why Structure Matters More Than Scale
One of the biggest changes I’ve documented on Steve Flips is structural, not tactical: splitting one eBay store into three. That...
Read More
Why I Start With Unboxings and Not Results
A lot of reselling content jumps straight to outcomes: That’s understandable — results are interesting. But on Steve Flips, everything starts...
Read More
Where the Income Comes From (and Where It Doesn’t)
This post exists to clarify something that’s easy to avoid talking about, but important to be honest about. Steve Flips isn’t...
Read More
Why I Document Decisions Instead of Giving Advice
Steve Flips exists for a very specific reason. I’m not trying to teach people how to run a resale business, and...
Read More
What Steve Flips Is Actually For
It’s worth being explicit about this. Steve Flips isn’t a business in its own right. It’s infrastructure. It Improves Decisions Writing...
Read More
Why I Built a Golf-Only eBay Shop
This post goes alongside a video where I explain why I created a dedicated golf-only eBay shop called The Weekend Golfer....
Read More
Why I Split One eBay Store Into Three
This post goes alongside a video where I explain why I split one eBay store into three separate shops. The decision...
Read More
Unboxing a Cycling Jerseys Bundle
This post documents the initial purchase and unboxing of a bale of cycling jerseys bought as part of my vintage clothing...
Read More
Unboxing a Bermuda Shorts Bundle After a Long Delay (50 Units)
This post documents the initial purchase and eventual unboxing of a bundle of Bermuda-style shorts bought as part of my vintage...
Read More
Vintage Levi’s Lee & Wrangler Shirts Case Study
This post documents the initial purchase and unboxing of a mixed branded shirt bundle bought as part of my vintage clothing...
Read More
Unboxing Unbranded Denim Jackets (50 Units)
This post documents the initial purchase and unboxing of a bundle of unbranded denim jackets bought as part of my vintage...
Read More
Unboxing Two Nautica Shirt Bundles (100 Units)
This post documents the initial purchase and unboxing of two Nautica shirt bundles bought as part of my vintage clothing resale...
Read More
Unboxing a Women’s Denim Jackets Bundle (50 Units)
This post documents the initial purchase and unboxing of a women’s denim jackets bundle bought as part of my vintage clothing...
Read More
Unboxing a Tommy Hilfiger Shirts Bundle (50 Units)
This post documents the initial purchase and unboxing of a Tommy Hilfiger shirts bundle bought as part of my vintage clothing...
Read More
Unboxing Genuine Leather Flying Jackets (15 Units)
This post documents the initial purchase and unboxing of a bundle of genuine leather flying jackets bought as part of my...
Read More