Posts here are written alongside my videos and expand on the thinking behind them where useful.
They’re not tutorials or step-by-step guides — just context, reasoning, and reflections on decisions made while running resale businesses.
Some posts are short. Some are longer. All of them are grounded in real work.
Turning Experience Into a Durable Asset
This post documents a decision I made about how to handle a body of work I’ve built over many years. It’s...
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Why I Use GeneratePress and GenerateBlocks
This post documents the tools I use to build and maintain my websites — specifically GeneratePress and GenerateBlocks. It isn’t a...
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Locking the Way I Work
This post documents a set of decisions I made about how Steve Flips operates — not just in terms of content,...
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January, Cashflow, and the Mistake of Assuming a Visibility Problem
This post documents a decision process I went through while reviewing inventory and cashflow in mid-January. It’s less about tactics, and...
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Why I Don’t Publish on a Schedule
There is no upload schedule on Steve Flips. That’s not an oversight — it’s intentional. Schedules Optimise for Output, Not Value...
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Why Structure Matters More Than Scale
One of the biggest changes I’ve documented on Steve Flips is structural, not tactical: splitting one eBay store into three. That...
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Why I Start With Unboxings and Not Results
A lot of reselling content jumps straight to outcomes: That’s understandable — results are interesting. But on Steve Flips, everything starts...
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Where the Income Comes From (and Where It Doesn’t)
This post exists to clarify something that’s easy to avoid talking about, but important to be honest about. Steve Flips isn’t...
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Why I Document Decisions Instead of Giving Advice
Steve Flips exists for a very specific reason. I’m not trying to teach people how to run a resale business, and...
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What Steve Flips Is Actually For
It’s worth being explicit about this. Steve Flips isn’t a business in its own right. It’s infrastructure. It Improves Decisions Writing...
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Why I Built a Golf-Only eBay Shop
This post goes alongside a video where I explain why I created a dedicated golf-only eBay shop called The Weekend Golfer....
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Why I Split One eBay Store Into Three
This post goes alongside a video where I explain why I split one eBay store into three separate shops. The decision...
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Unboxing a Cycling Jerseys Bundle
This post documents the initial purchase and unboxing of a bale of cycling jerseys bought as part of my vintage clothing...
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Unboxing a Bermuda Shorts Bundle After a Long Delay (50 Units)
This post documents the initial purchase and eventual unboxing of a bundle of Bermuda-style shorts bought as part of my vintage...
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Vintage Levi’s Lee & Wrangler Shirts Case Study
This post documents the initial purchase and unboxing of a mixed branded shirt bundle bought as part of my vintage clothing...
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Unboxing Unbranded Denim Jackets (50 Units)
This post documents the initial purchase and unboxing of a bundle of unbranded denim jackets bought as part of my vintage...
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Unboxing Two Nautica Shirt Bundles (100 Units)
This post documents the initial purchase and unboxing of two Nautica shirt bundles bought as part of my vintage clothing resale...
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Unboxing a Women’s Denim Jackets Bundle (50 Units)
This post documents the initial purchase and unboxing of a women’s denim jackets bundle bought as part of my vintage clothing...
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Unboxing a Tommy Hilfiger Shirts Bundle (50 Units)
This post documents the initial purchase and unboxing of a Tommy Hilfiger shirts bundle bought as part of my vintage clothing...
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Unboxing Genuine Leather Flying Jackets (15 Units)
This post documents the initial purchase and unboxing of a bundle of genuine leather flying jackets bought as part of my...
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Unboxing a USA Destination Sweatshirts Bundle (50 Units)
This post documents the initial purchase and unboxing of a USA destination sweatshirts bundle bought as part of my vintage clothing...
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