This post documents a set of decisions I made about how Steve Flips operates — not just in terms of content, but in terms of boundaries, tone, and intent.
None of these choices were accidental. They were made deliberately, after spending years doing things differently and recognising what no longer made sense.
Sharing, Not Teaching
One of the clearest decisions was to stop teaching.
That doesn’t mean experience isn’t shared — it is — but there’s a difference between documenting what you do and telling other people what they should do.
Teaching creates obligation.
Documentation creates reference.
On Steve Flips, I share:
- what I chose to do
- what happened next
- what worked
- what didn’t
- and what changed as a result
There are no promises embedded in that, and no expectation that anyone should follow the same path.
That distinction matters.
I’ve written more about why I document decisions instead of giving advice, and how that changes the role of the site.
Decisions Instead of Advice
Advice tends to flatten reality.
It removes context, compresses time, and often ignores the trade-offs that made a decision reasonable in the first place.
This site exists to document decisions with their context intact.
That means:
- messy beginnings
- uncertainty
- partial information
- changes of mind
All of which are normal when running real businesses.
No Publishing Schedule
Steve Flips does not run on a schedule.
That’s not a productivity hack — it’s a boundary.
Decisions don’t happen on a calendar, and forcing output just to remain visible leads to filler, repetition, and resentment.
The rule I use is simple:
If I don’t feel like writing it today, it probably doesn’t need to exist yet.
Silence here is not inactivity. It usually means things are running smoothly or that nothing has changed enough to warrant documentation.
I’ve written separately about why Steve Flips doesn’t run on a schedule, and why that boundary matters.
Comments Are Disabled on Purpose
Comments are turned off across the site.
This isn’t about avoiding feedback — it’s about preserving the role of the site.
Steve Flips is a record, not a conversation.
Not every thought needs discussion, and not every decision needs defending.
If someone genuinely needs to reach me, the Contact page exists for that reason.
Calm by Design
The visual and editorial style of Steve Flips is intentionally restrained.
No hype.
No clickbait.
No exaggerated thumbnails or urgency language.
The goal is clarity, not attention.
This site is meant to feel like a working notebook, not a performance.
Income as a By-Product, Not the Goal
Another deliberate decision was to remove pressure for the site itself to make money.
The businesses documented here generate income.
The site supports those businesses by improving decision-making and reducing noise.
Any income that comes from Steve Flips:
- affiliate links to tools I actually use
- existing assets sold quietly
- small optional artefacts in the future
…is a by-product, not a requirement.
If the site ever needs to monetise aggressively to justify itself, it has already failed.
I’ve written in more detail about where the income comes from in this setup — and just as importantly, where it doesn’t.
Why This Matters
All of these choices point in the same direction:
- less obligation
- more honesty
- lower maintenance
- better thinking
- longer shelf life
They make the work sustainable.
They also make it easier to return to this site months from now and still recognise why it exists.
Closing
Steve Flips isn’t trying to become anything else.
It’s a place to document how real resale businesses are run, one decision at a time, without pressure to perform or persuade.
Locking these choices in was a decision worth documenting — because it protects everything that follows.
This post documents a set of operating decisions about how Steve Flips works. If any of this thinking changes, it will be recorded separately over time.
