Steve Flips exists for a very specific reason.
I’m not trying to teach people how to run a resale business, and I’m not interested in telling anyone what they should do. There’s already no shortage of advice online, much of it confident, contradictory, and disconnected from reality.
Instead, this site documents decisions.
What I buy.
How I structure things.
What changes over time.
What worked.
What didn’t.
And what made me change my mind.
That difference matters.
Advice Creates Obligation
When you give advice, you implicitly take responsibility for someone else’s outcome.
Even when that isn’t stated explicitly, it’s there in the background:
- “If this doesn’t work, what did I do wrong?”
- “Why didn’t I get the same result?”
- “What step did I miss?”
I’ve done that work before, and I’ve stepped away from it deliberately.
Not because sharing experience isn’t valuable — but because promising outcomes is draining, and rarely honest.
Documentation Removes the Burden
Documenting decisions does something different.
It says:
- This is what I did
- This is what happened
- This is what I noticed
- This is what I changed
There’s no promise embedded in that. No expectation to follow along. No implied guarantee.
Readers are free to take what’s useful and ignore the rest.
That makes the work sustainable.
Reality Is Messy — and That’s the Point
Reselling isn’t a clean process.
Inventory behaves differently than expected.
Suppliers don’t deliver on time.
Categories that “should” work don’t.
Things that look boring outperform things that look exciting.
Documenting decisions allows that messiness to be visible instead of smoothed over.
And that’s far more useful than polished advice.
Closing
Steve Flips is not here to guide or instruct.
It exists to record reality as it unfolds.
That’s the work I’m willing to stand behind.
I later consolidated these choices — including why I share experience rather than teach — in a post about locking the way Steve Flips works.
