This post goes alongside a video where I explain why I created a dedicated golf-only eBay shop called The Weekend Golfer.
This decision followed a broader structural change where I split one general eBay store into three separate shops. This post focuses specifically on the golf side of that change and why it made sense to treat it as its own asset.
The Starting Point
Before the split, golf clothing and accessories were sold alongside other inventory inside a general reseller store.
From a sales perspective, this worked. Items sold, and there was no immediate pressure to change anything. But operationally, golf behaved differently from the rest of the stock.
It had:
- a distinct buyer
- different seasonality
- different pricing expectations
- a narrower but more focused audience
Over time, that difference became harder to ignore.
Why Golf Made Sense as Its Own Shop
The decision to separate golf into its own store wasn’t about chasing growth. It was about clarity.
Running golf as a standalone shop meant:
- clearer sourcing decisions
- more consistent pricing logic
- a tighter definition of what belongs and what doesn’t
- less context switching when listing and managing stock
Rather than trying to optimise everything inside one store, this allowed golf to be evaluated on its own terms.
What The Weekend Golfer Is (and Isn’t)
The Weekend Golfer isn’t intended to be:
- a lifestyle brand
- a content play
- or a growth experiment for its own sake
It’s simply a focused resale operation built around a specific niche.
The goal is to see whether that focus:
- justifies the time it requires
- reduces friction
- improves decision-making
- makes the business easier to operate
How I’m Measuring Success
Revenue matters, but it isn’t the only signal I’m watching.
I’m also paying attention to:
- how clear sourcing decisions feel
- how much time the shop requires
- how predictable pricing and sales become
- whether the niche focus actually simplifies things
If the structure doesn’t hold up, I’ll change it.
What Happens Next
This shop will be documented as it runs.
Future posts and videos will cover:
- stock breakdowns
- pricing decisions
- sales behaviour over time
- comparisons with other stores and platforms
Whether The Weekend Golfer continues long-term will depend on what actually happens, not what I hope will happen.
This post documents a structural decision made while running resale businesses. Outcomes and follow-on decisions are recorded separately over time.
