Vintage Levi’s Lee & Wrangler Shirts Case Study

30 May 2025

Vintage shirts

This post documents the initial purchase and unboxing of a mixed branded shirt bundle bought as part of my vintage clothing resale business.

The aim here is to record what was ordered, what arrived, and what I was paying attention to at the start — not to draw conclusions about results or profitability yet.

The Purchase

For this batch, I bought 50 branded shirts, advertised as a mix of Levi’s, Lee, and Wrangler.

The order was placed on 15 February 2025 as a pre-order, with delivery expected between 15–30 April. The final cost for the bundle was £50 delivered, giving a unit cost of £1 per shirt.

This was part of a broader sourcing run testing branded tops alongside other vintage categories.

Unboxing & First Impressions

The delivery arrived toward the end of April, and the video above shows the unboxing in full.

At this stage, I was mainly focused on:

  • overall condition across the bundle
  • brand distribution
  • sizing range
  • variation in styles

With mixed branded bundles, consistency matters more than standout individual pieces.

What I Was Watching

Before placing the order, I looked at sold listings on eBay and saw similar branded shirts selling across a range of prices, typically between £10 and £30, depending on condition, fit, and style.

I was also aware that availability could change quickly if multiple similar bundles entered the market at the same time. That made pricing and sell-through something to observe rather than assume.

The initial approach was to:

  • list items individually
  • price based on condition and comparable listings at the time
  • remain flexible rather than lock into fixed pricing early

Any decisions beyond that would depend on what happened after listing.

Next Steps

At the time of writing, the shirts were being prepared for listing.

Any meaningful updates — including sales performance, pricing adjustments, or decisions about whether mixed branded shirt bundles are worth repeating — will be documented in separate posts rather than added here.

Closing

This post records the starting point for this branded shirt bundle.

What happens next will determine whether this sourcing approach makes sense to continue.

This post documents the initial purchase and unboxing of this batch. Updates are published separately as they happen.

by Steve Flips

I run resale businesses and share honest notes on what I’m working on, what’s working, what isn’t, and what I’ve learned along the way.